Poubel team had very clear intentions for the branding : The brief was straightforward: we had to create a world that was both absurd and enduring, creative yet efficient. The brand centers around clipping charms, each telling its own story, so the challenge was to craft a creative universe that would not overshadow the products themselves. We ultimately chose the concept of a sky and clouds to impart a light and airy aesthetic. For typography, we aimed for something playful yet familiar, leading us to select Space Grotesk.