2020-2024
clothing
When Saam, Co-founder of Picante, approached us to develop a new brand leveraging their vibrant Instagram community, Soho House Memes, we eagerly accepted the challenge. With Saam and Jude's expertise in creating engaging online content and their extensive experience in the fashion industry, we were excited to collaborate on this innovative project, confident in our ability to contribute significant technical expertise and creativity.
Branding
We collaborated closely with Otto’s Creative Studio to develop a timeless brand that is both subtle and recognizable. Our goal was to create a brand that stands out with its creative colors and patterns while maintaining a structurally understated style. Together, we achieved a perfect balance between distinctiveness and subtlety, ensuring the brand’s lasting impact.
WEB Design
Over the past few years, we developed several iterations of the website to adapt to the evolving collections.
We crafted a design that highlights the visual content, allowing the high-quality editorial images to define the website’s aesthetic. All other elements were intentionally designed to be subtle and minimalist, reflecting the essence of the brand.
WEB Development
we developed several unique custom features, including a fully custom variant feature. This innovation allows them to display completely different images for each product variant, overcoming Shopify’s limitation of only one image change per variant. This feature also enables us to showcase each variant on the product listing pages (PLPs) and manually reorder them to optimize for conversions, enhancing the shopping experience and driving higher sales.
On mobile, we designed two custom states for the collection pages, enabling users to swipe through product images and view available sizes on the second slide. This feature enhances the mobile shopping experience by providing a seamless and interactive way to explore products and quickly find size availability.
Design Awards
Successful brands
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